Schema Markup: What is the importance of schema.org?
The significance of schema has tremendously expanded in Search Engine Optimization algorithm since its release in the year 2011. Schema.org is a set of schemas for structured data markup (also known as “schema markup”) which helps search engines a clear picture of the the website content. Adding structured data markup on a website usually improves how that website’s listings show up in Search page results.
By properly adding structured data markup from schema.org, you will gain a competitive advantage, improve CTR (click-through rate), drive more website traffic and increase organic search results with a very low cost.
A great way to apply schema markup is by directly tagging the HTML code on your website pages. Even so, this involves a couple of things:
Some fundamental html coding knowledge
Content management systems access and/or FTP (File Transfer Protocol) access
The problem is that usually, SEO’s don’t have the essential html coding knowledge, and a lot of organizations have strict policies and guidelines on who are able to access their website files.
No Issues! . This is why Google Tag Manager is helpful
So What is Google Tag Manager? How to implement Schema using Tag Manager?
Google Tag Manager is a free tool which allows internet marketers to add or update tags without knowing anykind of website coding. Here, we are using it to add a snippet of code on the website — our structured data markup — without really editing any of the website code.
You can use these easy steps to include schema markup to your web page using Google Tag Manager. In this below example, I will show you how to add organization schema markup which uses JSON-LD encoding. Discover more about all of the different types of encoding that schema supports here.
Step 1: Create JSON-LD markup
If you don’t have any JSON-LD encoding knowledge, then visit SchemaApp.web to make use of their JSON-LD schema generator tool. All you need to do is enter in the properties you need to use in your schema markup. Then copy the JSON-LD code.
Step 2: Create new Custom HTML Tag on Tag Manager
Login to your Tagmanager account. Click on Tags. Create a new custom HTML tag and name you tag as “Schema markup Organization Tag” (any name)
Step 3: Copy and Paste JSON-LD markup into the Custom HTML text box.
Step 4: Now scroll down and select triggering
Step 5: Create a trigger for all pages. Click on the + sign and select trigger configuration as “page view”
Step 6: Name your trigger as “schema trigger” and save it and the tag.
Step 7: Test your markup using Google’s Structured Data Testing Tool to make sure it appears as a structured data
Structured data markup is a crucial factor of any SEO solution. I propose that you simply implement the schema styles which are most applicable for your company. This will provide a advantage in the Search engine ranking positions, and it truly is a cost-effective way for boosting your organic search results.
Schema.org schema markup is acceptable to all the major search engines and they can understand the tags you use in these schema.