Track everything on your website with Google analytics

Know your audience type and behaviour with google analytics tracking. 

Having a website with no means of tracking the visitors is useless. We should track the behaviour demographics and all the activities happening in your website while visitors engaging. Implementing the google analytics code on website help you to track all the details of the website visitors. Through  the reports generated by google we will get the idea that which page is performing well on our website. By analysing the reports we can modify the content of low performing pages in such a way that it can reduce the bounce rate of the website.

We can track where does the traffic coming from like paid, organic or social media websites which generates more number of traffic. We will get idea of the location of visitors, the amount of time they spent on our website, gender of website visitors, number of pages they visit during a single session etc. We can set goals to track our conversion rate on website.

Google analytics course module

Why Google Analytics:?

  1. What is google analytics?
  2. Why it is used and how?
  3. Creating Analytics account
  4. Implementing analytics code
  5. Analytics dashboard

Analytics dashboard

  1. Analytics reporting
  2. Audience overview
  3. Active users
  4. Demographics
  5. Interests,Geo
  6. Userflows

Acquisition

  1. Acquisition Overview
  2. Adwords, Search console, Social, Campaigns
  3. Behaviour

Behaviour

  1. Behaviour overview
  2. Behaviour flow
  3. Events
  4. In page analytics

Goals & Conversions

  1. Setting goals
  2. Goal flow

Custom reporting

  1. Filtering and reporting
  2. Setting dashboard for custom reports

Google Analytics

Updated on 2017-04-04T09:53:41+00:00, by Qendigital.